The Future of E-commerce: How E-commerce Will Change in 2020 and Beyond

E-Commerce has come a long way since its start, here's a closer look at what the potential of eCommerce is in 2020 and beyond. The aim of this article is to inform you about the current trends that will determine the future of e-commerce companies. The eCommerce industry continues to grow, and the best days are yet to come.

ECommerce Market Statistics According to Statista's study, sales from eCommerce alone contributed to US$ 3.53 trillion in 2019. The 2022 projection is almost double, 6.54 trillion dollars. The main reason for this is the change in customer behavior and the strategic decisions made by online retailers.

Salient features of E-commerce evolution.

• Multiple Shopping Channels:

Omnichannel strategy is a relatively new concept in the world of eCommerce. The most commonly used method is known as the silo approach at this moment. The retailers use different channels to market, price, and deliver products. It’s only reasonable to face inconsistencies across these channels. To help the eCommerce future growth, retailers are opting to the omnichannel strategy — an integrated platform to address customer issues from their perspective, instead of the various channel perspective.

• Evolution of Mobile Shopping:

Evolution of mobile shopping Until you leap into eCommerce, knowing the evolution of mobile shopping is important. eCommerce is a set of a number of different aspects Essentially, there are three items in it. Mobile Shop, Mobile Payments, Mobile Banking.

Mobile shopping is about customized apps and software with different operating systems. That's the key to a successful mobile shopping experience. And it helps to build a significant potential smartphone app market.

Mobile shopping and mobile payments go hand in hand. Buying and paying for a product from your home is convenient. If you can convince your customers that you can make that happen, then they are always ready to move forward with you.

Mobile banking is same to online banking on mobile devices.

• Switching to Mobile-First Advertising:

With Google moving to web-first indexing, there's no need to say that the future is online. It is also important to move to mobile-first ads for your eCommerce company. Simply put, Google is now surfing via mobile sites first in its rating algorithm.

The explanation for this change is clear. 7.5 billion users are using mobile devices. As smartphone usage is skyrocketing, it's crucial for Google to serve its users correctly. Another reason is that in 2016 alone, revenues from mobile sales amounted to more than USD 100 billion, as confirmed by the Remarkety report.

Ads run all over the place until you run it on the network. Your target customer will see it and click on it. It is redirected to your website. What are they seeing? You can either have a good time browsing through your material or feel miserable with unfinished graphics and complicated texts. It's up to you about what you want your consumers to hear.

Because people are using a smartphone more often and Google is crawling via mobile sites first, your mobile first advertising will have a significant impact on your market. The key is to choose the fastest and most convenient platform for maximum growth in online commerce.

• M-Commerce:
  
  

There is a common question as things come to M-Commerce. Is this isolated from e-Commerce?

The answer to that is yes, and no. M-Commerce has driven the growth of mobile shopping. The basic concept is a very clear one. Any electronic purchase that happens on the Web is known to be M-Commerce. But there's a catch in there. If your eCommerce website loads on a mobile device, it doesn't mean that your business is ready for m-Commerce. According to Datareportal, over 80 percent of customers have indicated that it is not easy to shop on a mobile device.

In fact, the estimated number of smartphone users is over 2.5 billion in 2020. It's not a very appropriate time to set aside the importance of good mobile experience.

• Augmented Reality and Artificial Intelligence Experiences:

Augmented Reality and Artificial Intelligence Experiences With the rise of trends in eCommerce technology, Artificial Intelligence, and Augmented Reality have ensured their place. Shoppers are becoming constantly aware of the existence of AI in shopping.

Sephora Color IQ is an excellent example of AI. They went ahead in the game and added an AI to recommend the products. Scans the user's skin tone based on photos and recommends

• Physical & Digital:

There is a popular misconception that emerged with the growing popularity of eCommerce. That is brick and mortar stores are going to be dead soon. But this isn't real.

It is projected that brick and mortar stores would account for more than 80% of all retail sales. Online retail eCommerce sites such as Amazon are going offline. The aim is to create a seamless experience for their customers can get any product and go.

Social media plays a vital role in the e-commerce sector. Social media have a huge impact on customer behavior. As information is a great tool to divert eCommerce sales, social trade has become a global phenomenon.

Shopping Instagram is an extreme example of social trade. Instagram enables brands to label organic products. It's a very efficient way to use the Shoppable Platform free of ads.

Conclusion:

There is no question that eCommerce is here to live and that the future is online. Despite shifts in eCommerce developments, 2020 will be an exciting year for operators of eCommerce. Such patterns exist in the direction of eCommerce. The Mobile Trade prediction has shown that the increase of mobile trade is not a very distant future. Statistics show consistent growth in online trade.